Enhancing the Television-Viewing Experience through Commercial Interruptions

Enhancing the Television-Viewing Experience through Commercial Interruptions

Consumers prefer to watch television programs without commercials. Yet, in spite of most consumers’ extensive experience with watching television, we propose that commercial interruptions can actually improve the television-viewing experience. Although consumers do not foresee it, their enjoyment diminishes over time. Commercial interruptions can disrupt this adaptation process and restore the ...

User experience while viewing stereoscopic 3D television

3D display technologies have been linked to visual discomfort and fatigue. In a lab-based study with a between-subjects design, 433 viewers aged from 4 to 82 years watched the same movie in either 2D or stereo 3D (S3D), and subjectively reported on a range of aspects of their viewing experience. Our results suggest that a minority of viewers, around 14%, experience adverse effects due to viewin...

Convulsions and television viewing.

Factors affecting the two-stage equilibration rebreathing procedure for the measurement of mixed venous Pco2 are discussed. The most important practical conclusion is that the volume of gas in the bag should not be more than twice the tidal volume; but the exact ratio is not critical. Suitable equipment is described. Practical problems and variations in technique are described in detail. We are...

The 3d Viewing Experience

Childhood overweight and obesity--beyond television viewing.

From the Department of Forensic Medicine, Kasturba Medical College, Mangalore, India Received: Nov. 11, 2014; Accepted: Jan. 13, 2015 Correspondence to: Dr. Tanuj Kanchan, Department of Forensic Medicine and Toxicology, Kasturba Medical College, Mangalore, Manipal University, India. State Highway 65, Madhav Nagar, Manipal, India. Tel.: 91‐9448252394; Fax: 91‐824‐2428183; E‐mail: tanuj.kanchan@ ...